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News | Loam Coffee – Mountain Biking + Coffee are meant to be

04.11.2015
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There are a lot of things in life that go well together like hand-crafted beer and good pub food. In the world of mountain biking we’re always looking for the best pairings as we dial in a carefully selected frame with just the right amount of suspension travel and component grouping. For whatever reason certain set-ups simply fit better than others. We understand what goes well together and what doesn’t quite fit.

Revelstoke-based Loam Coffee rider Justin Hodgson shows us a slice of the interior of British Columbia.
Revelstoke-based Loam Coffee rider Justin Hodgson shows us a slice of the interior of British Columbia.

Loam Coffee is a new coffee company in the Pacific Northwest who believes that what actually goes well together is mountain biking and coffee. It is the perfect pairing. No need to fuss over combining Shimano with SRAM parts. You see, coffee simply goes together with any kind of mountain biking.

Loam Coffee is named after the kind of trail conditions and lush terrain found throughout the Pacific Northwest.
Loam Coffee is named after the kind of trail conditions and lush terrain found throughout the Pacific Northwest.

By combining “mountain biking” and the “Pacific Northwest” it lends itself to a certain kind of riding … enduro and downhill with gravity-fed trails, massive berms, table tops, drop-offs, moss covered rocks and mud, as well as famous trails like A-Line in Whistler. Since the Pacific Northwest is also known for our rainy climate it means loamy trails … and coffee.

Loam Coffee rider Thomas Shaw leads a pack of riders on the North Shore in Vancouver, BC.
Loam Coffee rider Thomas Shaw leads a pack of riders on the North Shore in Vancouver, BC.

In mountain biking terms “loam” signifies epic trail conditions found around here (and elsewhere). Loam Coffee has come to symbolize what mountain biking in the Pacific Northwest is all about. The soil, the wet climate, the built features, the massive berms, the table tops. We are about promoting mountain biking here in the Northwest through coffee, stories, and stoke.

It is not surprising that the greatest outpouring of support and interest in Loam Coffee is from British Columbia.
It is not surprising that the greatest outpouring of support and interest in Loam Coffee is from British Columbia.

Coffee keeps us fueled

Coffee and mountain biking in the Pacific Northwest go well together, especially since winters are long, dark, and rainy. We all drink coffee before we hit the trail. Coffee keeps us fueled. So when it came time to start a coffee company, because of our love for mountain biking, the decision was made to come up with a name that captured riding in this part of the world and thus “Loam Coffee” was born.

This photo captures what Pacific Northwest riding is all about: big bikes, plaid shirts, friends, overcast skies, and coffee.
This photo captures what Pacific Northwest riding is all about: big bikes, plaid shirts, friends, overcast skies, and coffee.
Coffee is great pre-ride fuel. Once coffee has been consumed it is time to head out on the trail.
Coffee is great pre-ride fuel. Once coffee has been consumed it is time to head out on the trail.

Loam Coffee offers a wide variety of single origin coffees as well as a house blend, but all with a catch. Each coffee is named after a local trail in the Northwest. The coffee is paired with a trail that fit its personality. With such trails as Thrillium, A-Line, Quid Pro Flow, or Syncline everything about Loam Coffee is mountain biking. We are first and foremost mountain bikers.

Riders who call the Pacific Northwest home battle long, dark, and wet winters which is another reason why coffee is a favorite drink of locals.
Riders who call the Pacific Northwest home battle long, dark, and wet winters which is another reason why coffee is a favorite drink of locals.
Portland-based DH racer Kerstin Holster has her sights set on a breakout 2016 race season at the pro level.
Portland-based DH racer Kerstin Holster has her sights set on a breakout 2016 race season at the pro level.

Everything we do is specifically targeted to mountain bikers. After we launched Loam Coffee earlier in the year everything began snow-balling, especially once we began sponsoring a few regional riders who race enduro and DH. We also just began sponsoring our first enduro race team. At this point we’re throwing coffee, hats, stickers, and tees their way, but our goal is to grow into being a bigger sponsor as our new company grows.

Loam Coffee sponsors a local enduro race team. Here Brandon Porter races down Thrillium at the Cascadia Dirt Cup.
Loam Coffee sponsors a local enduro race team. Here Brandon Porter races down Thrillium at the Cascadia Dirt Cup.

Right now we’re simply having fun with this. The feedback and response from the mountain biking community has been overwhelming and positive. Most of us have mountain biking on our collective brain during the week as we gear up and make weekend riding plans. Loam Coffee is that daily reminder that mountain biking is something we’re all passionate about and the fuel needed as we hit the trail.

Justin Hodgson chases down the sunshine in Revelstoke.
Justin Hodgson chases down the sunshine in Revelstoke.

For further information head to loamcoffee.com

Words & Photos: Loam Coffee PR, Ian Houghton, Paul Caldwell, Ruandy Albisurez, Deanna Campbell, Jesse Cole

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