Hot off the press, some big news on the USA enduro race scene. Shimano has just agreed to be co-title sponsor of one the biggest race series in the USA.
Some exciting news from the highest cash purse enduro race series in America, Shimano has signed on as this year’s co-title sponsor of the series, alongside long-term title sponsor, Yeti Cycles. Look for both cutting edge brands at all the BME events and through collaborative online content this year.
Brandon Ontiveros has this to say about the news, “We couldn’t be more thrilled to partner with the top leading brands in the all-mountain movement and true supporters of Enduro here in the States. Forming a long-term partnership with both innovative companies gives us the opportunity to evolve Enduro, especially BME here in the States, for this year and beyond.”
Last summer, in it’s first year under the ownership of Ontiveros, the Big Mountain Enduro series didn’t have many hiccups. With a year of experience under the operational team’s belt, and the recent news, there should be even less in 2014. What that means for the end user, the racers, is a very well run race, outstanding courses, a large amount of prizes, and possibly even a bigger cash payout for the pros.
Does it also mean the opportunity to see the new 11 speed XTR group. Quite likely, as it’s already been ridden in the opening round of the Enduro World Series in Chile, on the bikes of some of the pros who participate in the entire Big Mountain Enduro series. As prizes? Well, that remains to be seen, but you never know. Probably not a better place to get your core user group excited.
Make sure to check out the Big Mountain Enduro series, with four stops in the Rocky Mountain region of Colorado and the Whole Enchilada race in Moab, Utah. Limited spots are still available for 5 day ultra enduro race in Crested Butte, Colorado, the first of it’s kind in America.
Words, Photos: Daniel Dunn