The plan was to head to the Monashee Mountains near Revelstoke, British Columbia with Wade Simmons and Kevin Calhoun to shoot an autumn alpine video for our new Instinct MSL. We wanted to showcase the bike’s versatility under two very different riders—Kevin is an XC racer on our Factory Team, while Wade’s contributions to freeride mountain biking need no introduction.

Of course sometimes Mother Nature doesn’t play nice, and an early cold snap provided on-and-off snowfall throughout our adventure. Despite the challenging weather, we knew we had an opportunity to capture a unique aspect of the changing seasons. From Kevin’s dawn patrol ascent to Wade charging snowy trail features, the rapidly changing conditions ended up being the perfect way to showcase the Instinct’s versatility.

Love the Ride!


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