Women’s Fashion Round up from EUROBIKE 2016
The 2017 season will soon be upon us so we took the opportunity to check out what we can expect in the world of mountain biking fashion for the discerning lady cyclist.
Eurobike is the home of the newly launched biking product, the Milan fashion week of the cycling world. Dancers perform wearing the latest cycling designs, disregarding the discomfort they must be suffering from doing high leg kicks while wearing padded cycling shorts.
There has been a significant shift in women’s fashion in recent years with designers genuinely considering the needs and shape of women. Often all women want is well shaped, flattering, practical, technically excellent clothing in a wide range of colour and sizes, not in pink but with pink options, offering the same range size as men and available everywhere – is it really that much to ask? As one of the biggest growth areas in mountain biking, women are getting offered more and more options and we welcome them all to the market place.
We took the opportunity to get a preview of the styles and colours that will be adorning shop hangars come the new year.
Maloja launch retro inspired range for the mountain loving woman
Maloja, the ‘Alps’ based brand have gone all 60’s hippy style with their tie-dye style jersey. The pattern on their batik enduro jersey is replicated from some actual batik and transferred to the high tech fabric before manufacture. Available in a more pink hue with inspirational slogans on the waist grip-strip – it’s ideal for riding and just chillin’ out man!
Maloja, like many other brands are starting to make concessions to e-biking. The Spielberg Glacier windproof jacket is super slim all over but has a primaloft chest covering for protection against the wind when you’re going a little faster than normal and generating a little less heat than you would on a normal bike. We think it would make a good layer on an all-mountain bike too.
Maloja have been working with Gore and getting their hands on new fabrics early on. Their range-leading waterproof jacket is bold but understated. It is cut for riding, giving you more space in the shoulders when you’re in the attack position and lower at the back. A quality feeling piece from Maloja.
For more information head to maloja.de
Yeti Beti, the women specific arm of Yeti, present their new season kit
Yeti have come on strong with their Beti branding, they’ve taken what is a highly desirable bike, branded it for women and come up with something even more desirable. They’ve also produced matching kit so you can fully commit to your Beti-ishness.
With ¾ length sleeves and dropped back to stop any unsightly gapping, it is a very ladylike construction that will turn heads for it’s block coloured simplicity. Yeti have come up with a really nice colour range for their enduro 2016 range, muted but strong colours which will appeal to a lot of tastes.
For more information head to yeticycles.com
Ghost bikes keep their range ultra feminine
If you’re into matching your clothing to your bike, Ghost bikes, the German brand with 23 years of biking know-how, have pattern matched their latest e-bike and jersey so you never forget which bike is yours. With slender fitting xc styling and pockets on the back, the Ghost Women’s ‘cross’ jersey will keep you e-biking, or indeed, any type of biking for many a happy hour.
For more information head to ghost-bikes.com
