DOWNTOWN Feature

Clash of generations – An urban revolution with the Stuttgarter eMTB Gang


“Things were better before.” An assertion that older generations might valiantly try to defend but instead is often a sign of not quite understanding the world and how it’s changing, expressing a longing to go back to the more familiar. When it comes to Gen Z – those born around or after the turn of millennium – it’s usually uttered by exasperated parents or desperate HR managers. But, there are many things to learn from the next generation, particularly here in Stuttgart.

Here’s the full story – just on DOWNTOWN!!

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About the Author

Robin Schmitt
CEO & Founder

Robin is one of the two founders of 41 Publishing, a visionary and go-getter. While he now enjoys every second on the bike – whenever his busy schedule allows – he used to race against the clock at enduro events and a few Downhill World Cups. Besides that, Robin practises kung fu and Zen meditation, plays the cello, loves classic cars, travels abroad and still reviews numerous bikes himself. Progressive ideas, new projects and major challenges – Robin loves exploring undiscovered potential and getting to the bottom of new trends.

ENDURO Mountainbike Magazine

ENDURO is the leading magazine for mountain bike technology and the modern trail riding lifestyle. We cover high-end bikes, global trends, and technical innovations – in-depth, bold, and always with an eye on the bigger picture. Our editorial approach speaks to everyone who sees mountain biking not just as a sport, but as a way of life. We view bikes as more than just the sum of their parts, evaluating products through the lens of real world riding rather than just on the spec sheet, testing bikes everywhere from alpine adventures to intense bikepark laps.

Since 2011, ENDURO has stood for journalistic quality and transparent reporting in the MTB segment. In our in-depth individual and comparison reviews, our specialist test team brings years of on-trail experience from around the world to deliver well-founded verdicts and real guidance for riders. Our awards are internationally recognized as a benchmark for innovation and quality in the bike industry, offering reliable orientation for readers, retailers, and manufacturers alike.

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