The mission of the Design & Innovation Award is to shape the bicycle world in a positive way. It also serves as a forum for creativity, visionary ideas as well as the industry’s most innovative products. More than 40 experts from 10 countries joined this year’s event to test, analyze and judge the best and most innovative products of 2016 in Kronplatz/San Vigilio – Dolomites. The Award recognises either outstanding product design and function, or innovation that sets a new standard and inspires future product generations and forward-thinking approaches.

Loose Riders Chapter Concept


Loose Riders started in the world of downhill in 2013, but now has an extensive range of awesome clothing for trail riding too, all carrying the same strong design identity. But Loose Riders is about more than just clothing; their unique Chapter concept unites riders from all over the world, creating local ‘crews’ complete with busy social media channels and events. This allows fans to ride, connect, and share the shred with others in the their area. Non-elitist, this ‘Global Alliance’ network of crews takes the clothing brand to the next level. While many companies emphasize their lifestyle, identity, or history, Loose Riders shape the way mountain bikers connect and ride together.


Weitere Informationen findet ihr auf

Find out more about the other winners of the Design & Innovation Award 2016.

Did you enjoy this article? If so, we would be stoked if you decide to support us with a monthly contribution. By becoming a supporter of ENDURO, you will help secure a sustainable future for high-quality mountain bike journalism. Click here to learn more.