The mission of the Design & Innovation Award is to shape the bicycle world in a positive way. It also serves as a forum for creativity, visionary ideas as well as the industry’s most innovative products. More than 40 experts from 10 countries joined this year’s event to test, analyze and judge the best and most innovative products of 2016 in Kronplatz/San Vigilio – Dolomites. The Award recognises either outstanding product design and function, or innovation that sets a new standard and inspires future product generations and forward-thinking approaches.

FINDRA Marin Cowl Neck Jersey

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The FINDRA Marin Cowl Neck jersey blends beautiful Scottish design with natural merino wool fabric to produce a woman’s riding jersey that blurs the lines between casual and functional riding gear; it is as elegant as it is high performance. The natural fabrics and colours blend harmoniously into the mountain environment, in contrast to normal garish riding clothes. Constructed using whole-garment technology, the Marin Cowl Neck is free from seams, and the high-necked, snug-fitting jersey is soft, flattering, comfortable, and practical. Equally at home shredding the trail or relaxing in the local coffee shop.

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Price: € 125 | Weight: 168g | findra.co.uk

Find out more about the other winners of the Design & Innovation Award 2016.


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