Anyone who has followed the German Specialized-SRAM Enduro Series this year, may have seen the prototype of the new Enduro bike from Focus already: Factory Rider Fabian Scholz was able to get some good results with it. Now the manufacturer from Cloppenburg in Germany has officially unveiled details of the new bike – and its name: Meet the Focus SAM!

The main goal during the development of the SAM was to combine the lightness in uphill of an all-mountain bike with the downhill performance of an enduro bike. The result is a modern bike with 650B wheels and 160mm of travel. No matter if you’re crossing the alps, ride an enduro race or have some fun in a bikepark – according to Focus, the SAM is your bike to go with. Clear frame forms, internal cable routing and – at least in the side view – discreet decals offer a clean look. SAM is an eye catcher for sure.

Focus SAM Video

Focus SAM – Features

  • 160mm travel
  • 27.5 / 650B wheels
  • inner cable routings
  • Stealth seatpost ready
  • pedal-efficient suspension
  • ISCG 05 mount
  • easy to set up shock
  • 142x12mm achsle
  • front shifter mount moves with the chainstay
  • Postmount disc mount

The geometry of the SAM combines short (438mm) chainstays, a rather long toptube (580 – 645mm) and an flat steering angle of 65.8 degrees. In order to maintain a deep front despite the large wheels, the steering tube is relatively short.

Focus SAM 2014 – three builds

Focus SAM 1.0 2014

  • Frame: MTB SAM 160 1.0, 27R alloy
  • Fork: Rock Shox Pike RC Dual Position Air 160mm/120mm
  • Rear shock: Rock Shox Monarch Plus RC3 HV
  • Derailleur: SRAM XX1 TYPE 2
  • Brakes: Avid X.0 Trail
  • Tires: Schwalbe Hans Dampf „TrailStar“ (60-584)
  • Wheels: Reynolds MTN AM Carbon
  • Price: 4.999,- €

Focus SAM 2.0 2014

  • Frame: MTB SAM 160 1.0, 27R alloy
  • Fork: Fox 34 Talas 27.5 CTD Evolution 160mm/120mm
  • Rear shock: Magura TS RC
  • Derailleur: Shimano XT Plus
  • Brakes: Shimano XT
  • Tires: Schwalbe Hans Dampf „TrailStar“ (60-584)
  • Wheels: Reynolds MTN AM 650b alloy
  • Price: 3.599,- €

Focus SAM 3.0 2014

  • Frame: MTB SAM 160 1.0, 27R alloy
  • Fork: Fox 34 FLOAT 27.5 CTD Evolution 160mm
  • Rear shock: Magura TS RL
  • Derailleur: Shimano SLX Plus
  • Brakes: Magura MT2
  • Tires: Schwalbe Hans Dampf „TrailStar“ (60-584)
  • Wheels: Mavic EN321 + SLX Naben
  • Price: 2.599,- €

Words: Aaron Steinke Photos: Fabian Rapp / Focus

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About the author

Aaron Steinke

Aaron was our first employee and actively helped make our company what it is today, significantly shaping the look and direction of our various magazines. Aaron has been pursuing his own projects since mid-2020 but he continues to advise and support us on issues of marketing and technology. For many years, you would usually have found Aaron at casual enduro races, but increasingly you'll find him riding his road bike – long live freedom on two wheels!