The Design & Innovation Award (the DI.A) is more than just a title-giver or a round of applause for brands. It’s the definitive award that decisively tests products in the real world, assessing them in their entirety and reaching considered verdicts. This year once again saw select international journalists, professional test riders, and industry experts invest countless hours of their time to partake in the DI.A process.
The bike market is changing quicker than ever before. In all categories – from road to mountain bike, and every discipline in between – startups and established brands try to convince consumers to buy their new products. The same applies for the camping and outdoor as well as the tourism industry. But can every new development be considered as an innovation? How can buyers be confident they are not just naively consuming marketing hype?
The Design & Innovation Award is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products. Aside from being a catalyst for future innovations, the Design & Innovation Award brings clarity to consumers, offering navigation through what is an ever-more-segmented market flooded with new products and often well-intentioned declarations of new trends. In this special issue you’ll find everything about the Design & Innovation Award 2019 and the awarded products.
Here’s a preview on some of the highlights from this special issue
MTB Trends 2019 – The driver of innovation in the cycling industry
Electric mountain bikes are currently the hot topic in the cycling industry. It is, therefore, all the more surprising that it’s actually the traditional MTB sector presenting the most important innovations. The constant process of evolution is questioning the established rules and proving to be the driving force pushing future developments.
All DI.A Winners 2019
The Design & Innovation Award is more than just an award. It’s the only award to feature comprehensive review, highlight potential and discuss the true value of innovation. The award team has once more invested countless hours to analyse the most exciting products of 2019 for you. Lear more about all the products that secured the coveted Design & Innovation Award.
DI.A Testing Process – Rethinking “innovation” and “design”
Unfortunately, innovation has become an overused term – so what is true innovation? What distinguishes an outstanding product? We take a look behind the scenes of the Design & Innovation Award.
All in one Place: The Kronplatz
Gnarly rock gardens, fast berms and so much flow you would like to buy it breakfast the following morning… The Kronplatz marries all that with the sickest trails, awe-inspiring views and breathtaking scenery, rendering it the ultimate testing ground for the Design & Innovation Award 2019.
As of right now, you can read all the exciting articles in our app or on the Design & Innovation Award Website. Enjoy reading