PayDirt, Santa Cruz to donate $1 million to the trail network
Without trails we have nothing! Trail builders are the beating heart of our sport, giving up their own time for little reward, in order to give us a wondrous playground. Today, Santa Cruz announced that they will be giving away $1 million to trail development projects with their new PayDirt program.
Here’s the news, direct from Santa Cruz. “We’re pledging to give $1 million over the next three years to trail development projects, local and national advocacy organizations, events, and programs geared toward creating and strengthening access to trails. Santa Cruz wants to support activities that benefit riders and their local communities. And, we want to inspire others to do the same.
What is PayDirt?
PayDirt is about supporting grassroots organizations to do the silent work of advocacy to build or maintain the trails we all enjoy. Any group who has an idea or running project that increases access or improves the experience of mountain biking can apply to the PayDirt fund. We recognize that every mountain bike rider (many Santa Cruz Bicycles employees identify as riders above all) has a duty to put into the pot because at the moment it’s a lot of volunteers and committed professionals doing all the hard work so riders can just enjoy their riding. We don’t believe in No Dig, No Ride, not exactly, but we do think if we don’t contribute in some ways then what’s our worth to the world? This is why we’re supporting the silent work and tool noises that provide us all with great mountain bike experiences.
Who can apply for PayDirt funding?
We will consider any project that increases access for mountain bikes will be considered; whether that’s building trails, supporting local trail and MTB organizations with their advocacy efforts, trail builders or providing opportunities to get more riders on bikes more often. More information about PayDirt and how to apply can be found here.
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