This question has been answered during the Design & Innovation Award 2015 in South Tyrol. Check out the awesome video from this unique event.

The official announcement of all Award Winners will take place in ENDURO Mountainbike Magazine’s issue #014 which will be released on Wednesday, 7th of January 2015. It will be available here, and it’s free:

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About the author

Robin Schmitt

Robin is one of the two founders of 41 Publishing, a visionary and go-getter. While he now enjoys every second on the bike – whenever his busy schedule allows – he used to race against the clock at enduro events and a few Downhill World Cups. Besides that, Robin practises kung fu and Zen meditation, plays the cello or with his dog (which actually belongs to his girlfriend), travels abroad and still reviews numerous bikes himself. Progressive ideas, new projects and major challenges – Robin loves exploring undiscovered potential and getting to the bottom of new trends.