News

First Look | The new Easton HEIST Wheels Come in Three Widths

01.05.2015
by
First look easton hise 2 von 8 810x540


Wide tyres are very much en trend right now – and rightly so given their benefits over skinny ones. Even the veritable wheel experts at Easton have recognized this, and consequently expanded their product portfolio with a new wheel collection known as HEIST. And the best thing? Whatever the purpose, there are three different widths for these wheels.

Entitled HEIST24, HEIST27 and HEIST30, the Americans have employed the figure in the name to denote the rim’s inner width. With the 24er rim intended primarily for XC racers, the wider 30er is envisioned for the serious enduro racer.

Die Easton HEIST-Laufräder sind in drei breiten, zwei Laufradgrößen und für einen stets gleichen Preis von 620 € erhältlich.
The Easton HEIST wheels come in three widths, two wheel sizes and the consistent price of 620 €.

An overview of the benefits of wider rims.

Fact: Wider rims result in increased air volume within the tyre. Depending on the model, Easton have declared that up to 20% more air is facilitated with the same air pressure. According to them, this gives the following immediate advantages:

  • Better roll-over characteristics = less rolling resistance
  • Increased traction and more grip as the tyres can be run with less air pressure
  • More stable positioning of the tyres on the rims resulting in less burping.
Die Easton HEIST-Laufräder kommen im schlichten Design – uns gefällts!
The Easton HEIST wheels have a stylish design and look great with boldly colourful bikes.

The wheels

The Easton HEIST wheels consist of the classic 3 cross wheel lacing, and are sold with tubeless-ready rims and valve. All three rim widths have Easton’s brand new X5 hub. The wheels come in either 27.5″ or 29″ and can be adjusted to fit all the current axle and freehub standards. A Boost-compatible model of 148x12mm won’t be ready anytime soon.

Die breite HEIST30-Felge sorgt für einen satten Sitz des Reifens.
The wide HEIST30-Rim is purpose-built for aggressive enduro-riding.
Easton setzt auf bewährtes und verbaut 32, 3-fach gekreuzte Speichen.
Easton have gone for proven 32 spoke, cross 3 wheels.

Easton X5 hub

The new X5 hub permits just one spoke length for the entire wheel and according to Easton it has large, long-lasting bearings that won’t need much preload. The freehub has a 21-tooth ratchet and 3 pawls to ensure reliable power output.

Die neue Easton X5-Nabe verfügt nicht nur über neue stabile Lager, sondern ermöglicht auch die Montage einer einzigen Speichenlänge im gesamten Laufrad-System.
The new Easton X5 hubset doesn’t just have new stable bearings but also enables one single spoke length to be fitted across the wheels.
Das Gewicht der neuen HEIST-Laufräder variiert je nach Laufradgröße und Felgenbreite zwischen 1650g (24 mm, 27,5") und 1880 g (30 mm, 29").
Depending on wheel size and rim width, the HEIST wheels weight between 1650g (24mm, 27.5″) and 1880g (30mm, 29″).

Facts:

  • Wheel sizes: 27,5″; 29″
  • Widths: 24; 27; 30 mm
  • Weights: 27,5″: 24mm-1650g / 27mm-1750g / 30mm-1790 g | 29″: 24mm-1730g / 27mm-1840g / 30mm-1880g
  • Spokes: 32 / 3 cross
  • Disc brake mounts: 6 hole
  • Material: Aluminium
  • Tubeless-ready: yes
  • Price: 620 €

    • More Info: eastoncycling.com

    Words & Pictures: Christoph Bayer

Did you enjoy this article? If so, we would be stoked if you decide to support us with a monthly contribution. By becoming a supporter of ENDURO, you will help secure a sustainable future for high-quality mountain bike journalism. Click here to learn more.

You may also like

ENDURO Mountainbike Magazine

ENDURO is the leading magazine for mountain bike technology and the modern trail riding lifestyle. We cover high-end bikes, global trends, and technical innovations – in-depth, bold, and always with an eye on the bigger picture. Our editorial approach speaks to everyone who sees mountain biking not just as a sport, but as a way of life. We view bikes as more than just the sum of their parts, evaluating products through the lens of real world riding rather than just on the spec sheet, testing bikes everywhere from alpine adventures to intense bikepark laps.

Since 2011, ENDURO has stood for journalistic quality and transparent reporting in the MTB segment. In our in-depth individual and comparison reviews, our specialist test team brings years of on-trail experience from around the world to deliver well-founded verdicts and real guidance for riders. Our awards are internationally recognized as a benchmark for innovation and quality in the bike industry, offering reliable orientation for readers, retailers, and manufacturers alike.

ENDURO is published in both German and English, reaching an international audience.