Specialized announced today that the US-american brand wants to focus even more on retailers and consumers in the form of Dealer Events. In this context Specialized won’t participate in trade shows like Eurobike in Germany anymore. Besides Trek, Specialized is now the second “big player” that pulls out of Eurobike doing their own events.

Bikes wie das Specialized Turbo muss man einfach fahren, um sie zu verstehen! Auf den Dealercamps geht das!
You have to ride bikes like the Specialized Turbo to really understand them! Dealer Events are the best opportunity to do so!

Here the official statement from Specialized:

In 2014 Specialized will strengthen its commitment to riders and dealers. For 40 years Specialized has built innovative products for passionate cyclists and the best full service

Today we continue to focus on meeting the needs of riders and retailers which is why we have
decided to expand our Dealer Event and step away from the annual Eurobike event.
Specialized will now be able to put these resources into growing our direct relationship with dealers and

“We want to be able to offer an even better service to our dealers by allowing them to see and
experience the product in an attractive setting with the best test ride conditions available,”
explains John
Glett, Market Leader for Specialized Germany, Switzerland and Austria. “Whether on the road or on the trail, we believe that there is no better way to showcase our product than to allow dealers to get out there and ride! Our dealer event allows us to put the dealer and the riding experience first.”

Maximaler Spaß beim Specialized Dealer Camp in Seefeld in Tirol 2013 - hier kommt man richtig zum fahren und testen!
Great fun at the Specialized Dealer Camp in Seefeld in Tyrol 2013 (Austria) — an event were you really have the time to ride and test bikes!

This means the Specialized dealer event—its annual product launch—will be expanded to support the
growing needs of retailers and riders. Instead of focusing on public tradeshows such as Eurobike,
Specialized will invest in adding to its roster of “test the best” events as well as premier Specialized cycling
events. Testing, product education, question and answer sessions, as well as building a community around
the sport are all key aspects of the Specialized Demo Events.

We look forward to making these events even more valuable to our retailers and consumers in the years
to come.

Best Regards,
Your Specialized Team

Words: Specialized PM / Robin Schmitt Photos: Falco Mille

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About the author

Robin Schmitt

Robin is one of the two founders of 41 Publishing, a visionary and go-getter. While he now enjoys every second on the bike – whenever his busy schedule allows – he used to race against the clock at enduro events and a few Downhill World Cups. Besides that, Robin practises kung fu and Zen meditation, plays the cello or with his dog (which actually belongs to his girlfriend), travels abroad and still reviews numerous bikes himself. Progressive ideas, new projects and major challenges – Robin loves exploring undiscovered potential and getting to the bottom of new trends.