It was May 2014 and something amazing had happened, the Santa Cruz / Sweet Protection Enduro World Series round in Scotland had redefined the way our sport is presented. The Tweedlove team had just showed the world how to bring Enduro to a community, uniting riders from all generations and inspiring a new one.

The Tweedlove team took the EWS far beyond a race, it was a spectacle, a phenomenon – the hub of a bustling festival that attracted riders and spectators from all over the world. While racers fought for seconds under the Larch and Pine, the woods rang out with shouts of encouragement from the excited spectators lining the stages. As new champions descended down from the podium and exchanged their final high-fives the Valley grew quiet once again – an entire years work of planning and organising was over in a weekend, but luckily the TV crew from the Cycle Show were there to catch some of the action.

So pop the kettle on and sit back to enjoy five minutes of what makes our sport so great.

TWEEDLOVE from CenturyTV on Vimeo.

For more information about Tweedlove, check out their website


Did you enjoy this article? If so, we would be stoked if you decide to support us with a monthly contribution. By becoming a supporter of ENDURO, you will help secure a sustainable future for high-quality mountain bike journalism. Click here to learn more.

ENDURO Mountainbike Magazine

ENDURO is the leading magazine for mountain bike technology and the modern trail riding lifestyle. We cover high-end bikes, global trends, and technical innovations – in-depth, bold, and always with an eye on the bigger picture. Our editorial approach speaks to everyone who sees mountain biking not just as a sport, but as a way of life. We view bikes as more than just the sum of their parts, evaluating products through the lens of real world riding rather than just on the spec sheet, testing bikes everywhere from alpine adventures to intense bikepark laps.

Since 2011, ENDURO has stood for journalistic quality and transparent reporting in the MTB segment. In our in-depth individual and comparison reviews, our specialist test team brings years of on-trail experience from around the world to deliver well-founded verdicts and real guidance for riders. Our awards are internationally recognized as a benchmark for innovation and quality in the bike industry, offering reliable orientation for readers, retailers, and manufacturers alike.

ENDURO is published in both German and English, reaching an international audience.