Enduro World Series MTB

The Enduro World Series has launched with a ground-swell of support from the riding community.

Within 48 hours of opening, the newly formed Enduro Mountain Biking Association (EMBA) had signed on its first 125 individual members – a wave of support that continued to grow over the first 30 days of registration to 19 teams, 10 official supporters and over 220 members.

In addition, all Phase 1 race spots for the inaugural seven event global series sold out within a week of opening registration.

The rider list represents the best of slopestyle, 4X, downhill and XC’s global athletes, as well as the founding legends of enduro racing. The complete team list is released today at the newly launched website enduroworldseries.com.

Says EWS Managing Director Chris Ball, “We’re overwhelmed by the level of commitment to the whole series. It has exceeded our expectations. All events have record fields even months before they normally open for entry.”

When the Enduro World Series was first announced November 22 2012, the organising body EMBA was committed to featuring the biggest enduro races in the best locations on the best trails in the world, not through exclusive partnership agreements or sponsorship opportunities to finance the series, but instead, through individual, team and company membership packages.

While Ball is pleased by the incredibly strong uptake of event registration, he’s even more satisfied with the response to EMBA’s invitation to become a member. “We put ourselves in the hands of the industry by choosing this model. We knew that industry-wide support would be critical for EMBA and would give everyone a chance to be involved in the development of the discipline and to show their support for the sport. We believe that this is how to build the sport – from the ground up, through our members. So the extent of the buy-in is hugely gratifying and a sign that we are on the right track with our model and approach. The faith of all our new team and individual members inspires our entire board to run a series that is worthy of that community support.”

enduro-world-series-official-teams

Nineteen teams have confirmed their participation in the 2013 Enduro World Series, representing a broad cross-section of global industry brands and a comprehensive list of the world’s top riders. “We wanted to ensure that the core enduro athletes who have built the sport were there at the starting gate, so for this inaugural season we painstakingly looked at enduro results from around the world and tried to get as good a cross section of committed international racers as possible. We worked diligently to ensure there was as good as balance as possible between the pros who have built the sport up so far, top riders from other disciplines and the community of riders who are critical to keeping the momentum moving forward for enduro mountain bike racing. The essence of Enduro, after all, is the chance for the public to race amongst the pros.”

The 2013 rider list is a who’s who of contemporary mountain biking, now available at enduroworldseries.com.

With the teams now finalised, organisers for each event are reviewing numbers for duplicate entries (some team riders also entered as individuals) and, after trying to cater for a select few wildcard riders who missed a place certain events, will open any remaining spots in late April to the wider public.

For those wishing to join the movement, EMBA membership is available at www.enduroworldseries.com.


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About the author

Aaron Steinke

Aaron was our first employee and actively helped make our company what it is today, significantly shaping the look and direction of our various magazines. Aaron has been pursuing his own projects since mid-2020 but he continues to advise and support us on issues of marketing and technology. For many years, you would usually have found Aaron at casual enduro races, but increasingly you'll find him riding his road bike – long live freedom on two wheels!