ION is set to enter the North American market by starting the 2015 bike season as proud sponsor of the Big Mountain Enduro
. In addition, the brand has teamed up with US based Big Mountain Sport Group and the Canadian company Campervan
to introduce ION bike products to the North American continent.


ION will be a presenting level sponsor of the Big Mountain Enduro Series, holding category exclusivity in protective/pads and
apparel product lines. This year’s BME sponsoring covers all stops of the 2015 series, including the Enduro World Series
event in Crested Butte, Colorado end of July.

“We consider enduro something that is like the essence of our sport. Enduro riding is unbiased. It is pure – and at the same
time, it combines all aspects of mountain biking. Thus, enduro challenges the entire rider. We at ION love this approach and
we see our partners on the same level: All of us – here and there – are passionate mountain bikers and together we believe
in the potential of our networks and our love for the sport. Sponsoring the Big Mountain Enduro Series is a more than logical
step for us”, said Thomas Latein, division manager of ION bike.

The support of the Big Mountain Enduro Series 2015 is also a kick-off of ION‘s preparations to enter the North American
markets : While ION has teamed up with Big Mountain Sport Group to enter the United States, Campervan Brands will work
on the Canadian market. Both partners have already started to arrange the set-ups for 2016 and will use the 2015 season to
prepare an appropriate launch.

“We at BME are thrilled to partner with ION Bike for the first launch and major sponsorship of this unique Austrian brand
into the U.S.,”
said Brandon Ontiveros, executive director of Big Mountain Enduro. “Over the past 15 years, I have personally
tested and tried many top brands, countless lines of apparel and protective gear, but none have stood out in terms of quality
quite like ION. The attention to detail in their manufacturing, quality of fabrics, toughness and proven protection will be a huge
hit with the BME following and participants, not to mention the overall US marketplace.”

“Campervan Brands is working with ION to assist in the roll out the brand in Canada. We see great potential for the Canadian
market in both bike wear and protection and want to make sure that the brand is recognizable and transferable to the Canadian
market. We want to take our time and understand how we can transfer the success ION has had in Europe and bring that
same success to Canada,” said Mark Lavigne, Campervan’s director of sales.

For further formation about ION and the product range please check

Details about the Big Mountain Enduro Series are available:

Words: ION Press Release Photo: ION / Benoit Grébaux, Daniel Dunn

Did you enjoy this article? If so, we would be stoked if you decide to support us with a monthly contribution. By becoming a supporter of ENDURO, you will help secure a sustainable future for high-quality mountain bike journalism. Click here to learn more.