Strava 4.0 – Big update to socialize your ride

Strava,
the
online
network
connecting
the
global
community
of
athletes,
has
introduced
a
redesigned
mobile
fitness
app
for
millions
of
cyclists
and
runners
worldwide.
The
new
app
combines
Strava’s
cycling
and
running
apps
into
one
while
retaining
its
clean
design
and
sport-­‐specific
layouts.
It
features
an
improved
activity
feed
with
new
features
to
help
members
stay
more
connected
to
their
friends
on
Strava.
The
app
is
now
available
in
11
languages
with
the
addition
of
Dutch,
Japanese,
Korean,
Russian
and
Traditional
Chinese,
making
it
easier
to
use
for
more
athletes
around
the
world.

“Our
mission
is
to
motivate
athletes
all
over
the
world,”
said
Alex
Mather,
vice
president
of
product
and
user
experience
at
Strava.

“This
latest
mobile
app
brings
Strava’s
unique
social
experience
like
beautiful
maps,
Instagram
photos,
and
lots
more
to
runners
and
cyclists
everywhere.”

The
app’s
activity
feed
includes
the
following
new
features,
making
Strava
more
social
than
ever:

• Photos:
  Photos
  taken
  during
  activities
  through
  Instagram
  are
  displayed
  in
  the
  feed,
  giving
  members
  the
  ability
  to
  visually
  share
  the
  story
  of
  their
  workout.
  Over
  one
  million
  Instagram
  photos
  have
  been
  shared
  since
  the
  feature
  was
  introduced
  to
  the
  strava.com
  activity
  feed
  in
  January
  2013.
• Comments
  and
  Kudos:
  One-­‐tap
  icons
  make
  it
  easy
  to
  give
  encouraging
  comments
  and
  recognize
  the
  achievements
  of
  friends
  with
  Kudos.
• Grouped
  activities:
  Activities
  involving
  more
  than
  one
  member
  are
  grouped,
  showing
  which
  friends
  worked
  out
  together.
• Maps:
  Most
  activities
  feature
  a
  map
  tile
  showing
  the
  GPS-­‐tracked
  route,
  adding
  additional
  context
  to
  friends’
  activities
  in
  the
  feed.
• Social
  sharing:
  A
  one-­‐tap
  icon
  shares
  personal
  activities
  to
  other
  social
  networks
  including
  Facebook,
  Path
  and
  Twitter.

The
Premium
offering
within
the
Strava
app
features
enhanced
real-­‐time
notifications.
With
this
feature,
audio
updates
are
now
delivered
at
the
beginning,
halfway
point,
and
end
of
segments.
The
updates
help
members
understand
when
they’ve
started
a
segment,
providing
instant
motivation
during
a
workout.
For
the
first
time,
the
app
allows
members
to
select
the
running
shoes
or
bicycle
used
during
an
activity.
Strava
uses
this
information
to
automatically
log
the
mileage
associated
with
each
piece
of
athletic
gear,
helping
runners
avoid
injury
and
cyclists
properly
maintain
individual
bicycle
components
including
tires,
chains
and
brakes.

Pricing
and
availability

The
Strava
app,
version
4.0,
is
available
in
the
App
Store
and
Google
Play
today.
Strava’s
mobile
app
is
free
and
comes
with
the
option
of
Premium
membership
that
provides
in-depth
analytics,
motivational
tools
like
instant
results,
and
member-­‐
only
rewards
and
benefits.
Strava
Premium
membership
is
available
for
$6
USD
per
month
or
$59
per
year.

About
Strava

Strava
is
the
online
network
that
connects
the
global
community
of
athletes.
Founded
in
2009,
millions
of
athletes
have
joined
Strava
for
the
competition
and
camaraderie
found
in
tracking
and
sharing
their
fitness
activities.
The
company’s
free
mobile
apps
and
website
help
members
discover
and
plan
workouts,
record
and
share
activities,
and
analyze
and
compare
performance.
Strava’s
ability
to
connect
athletes
around
the
world
makes
fitness
a
more
social
experience,
providing
extra
motivation
even
when
training
alone.

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